2,000% Decrease in CPA

Affordable Housing Corporation

Challenge

The Affordable Housing Community of Greater Baltimore was running an online advertising campaign to generate leads for a new neighborhood. Using both Google Ads and Facebook Advertising, they had generated 37 leads from over the course of 8 months for $10,120. They reached out to Goldiata Creative to decrease their current cost per lead of $274.

Solution

We evaluated the current campaigns that AHC was using to determine what was performing successfully and what wasn’t. From that initial evaluation, the budget allocation was changed, and new campaigns were created. An emphasis was placed on Facebook Ads since they were significantly outperforming Google Ads.

RESULTS

In one month, we generated 36 leads for $14 per lead. This was a decrease of over 2,000%. Over the course of 5 months, 164 leads have been generated, and 4 houses have sold. The cost per lead has decreased even further from $14 per lead to $8.

164 Leads

2,000% Decrease in CPA

4 Houses Sold

Working with Goldiata Creative has been a great experience. Brian quickly understood my marketing and branding goals and effectively translates them into marketing concepts and content. He is easy to work with, very knowledgeable, and is the epitome of what it means to be professional. He listens, is creative, and does really good work.

Entrusting my marketing and branding to Goldiata Creative was a smart business decision, and I highly recommend them.

– Wanda A.

Growth is only a click away

digital marketing agency

Goldiata Creative

2209 Maryland Avenue

Baltimore, MD 21208

443 883 6679

hello@goldiata.com

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