Definition of Color Theory

When you’re trying to build an email marketing campaign, it can be difficult to find the right tone, the right language, and the right atmosphere to grab customers. Following our do’s and don’ts of email marketing will help set you on the right track.

How This Business Went from Flatlined by Coronavirus to “Overwhelmed” with Appointments

How Tanya Went from Closed Due to COVID to “Overwhelmed” with New Appointments …and how you can have the same BOOM of new business, even in the face of a pandemic (complete with a FREE “how-to” guide.) Like most businesses, when the Coronavirus pandemic started picking up...

6 Ways to Revive an Unresponsive Email List

Email lists can help businesses better understand what their audiences like and dislike. However, two of the biggest issues that companies fall victim to with their email lists is unresponsiveness and disengagement of their audience.

Branding Articles

10 Best Practices when Connecting to Customers with Social Media

There are many online resources available that will give you the tools to create on your own, or to hire a freelancer. While this is often a much cheaper option, the core elements of your brand can be lost in the process.

Understanding Color Theory

Designers use color theory to address the full spectrum of possible colors by assembling them in a way that will evoke a particular emotion in consumers. Understanding it allows marketers to create branding techniques that will better connect companies with consumers.

3 Ways Website Design Effects User Experience

Web design can be compared to architecture when looking at its relationship with users. The emphasis on user experience when designing your website’s layout should be top of mind. It’s important to recognize that design and development must work synergistically to maximize your website’s experience.

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