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8 Tips for Creating a Successful Email Campaign

When you’re trying to build an email marketing campaign, it can be difficult to find the right tone, the right language, and the right atmosphere to grab customers. Following our do’s and don’ts of email marketing will help set you on the right track.

6 Ways to Revive an Unresponsive Email List

Email lists can help businesses better understand what their audiences like and dislike. However, two of the biggest issues that companies fall victim to with their email lists is unresponsiveness and disengagement of their audience.

10 Best Business Practices for Social Media

Social media has become the most common form of interaction between people aside from face to face conversation. That’s why it’s important to build and develop a social media presence for your business that will help you to build a strong relationship with consumers.

Branding Articles

Creating the Optimal Rebrand Strategy

Most businesses will face a rebrand at some point in time. If you follow these steps, you will not only feel more confident in the direction that your company is headed in, but also your company’s rebrand will be a huge success with your customers.

Understanding Color Theory

Designers use color theory to address the full spectrum of possible colors by assembling them in a way that will evoke a particular emotion in consumers. Understanding it allows marketers to create branding techniques that will better connect companies with consumers.

3 Ways Website Design Effects User Experience

Web design can be compared to architecture when looking at its relationship with users. The emphasis on user experience when designing your website’s layout should be top of mind. It’s important to recognize that design and development must work synergistically to maximize your website’s experience.

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