CASE STUDY

CareQuest Institute for Oral Health

PROJECT

Digital Advertising and SEO Campaign

SERVICES

Digital Advertising and SEO

Details

CareQuest Institute for Oral Health is a national nonprofit organization based in Boston, MA, dedicated to transforming the oral health system and ensuring equitable access to care for all. Their activities include grantmaking, research, health improvement programs, policy advocacy, and education.

Before partnering with Goldiata, CareQuest Institute wanted to increase their brand awareness, establish themselves as thought leaders, and they wanted to drive more traffic to their website to effectively engage their diverse national audience.

Process

Goldiata developed a comprehensive digital strategy to help CareQuest Institute achieve their goals. By leveraging SEO and a digital media budget, our goal was to enhance their digital presence and reach their target audience effectively.

Search Engine Optimization

We conducted a thorough SEO audit and implemented strategic optimizations to improve CareQuest Institute’s search engine rankings. Key activities included:

SEO Guidelines:

Developed comprehensive SEO guidelines for their content team to ensure consistent and effective optimization practices.

Content Optimization:

Enhanced existing content and created new keyword-rich articles to improve search visibility.

Keyword Analysis:

Conducted detailed keyword analysis and gap analysis to identify opportunities for improving search rankings.

On-Page Optimization:

Performed on-page optimizations, including metadata cleanup, fixing CLS issues, and improving page load speeds.

Ongoing Reporting:

Provided monthly reports on key metrics such as page ranking, organic sessions, keyword rankings, conversions, bounce rate, and inbound links.

Digital Media Strategy

Utilizing an $800K media budget, we developed a diversified digital media strategy to reach CareQuest Institute’s niche audience. This involved:

Meta Ads:

Targeted advertisements to increase visibility and engagement.

Google Ads:

Strategic placements to capture search intent and drive traffic.

LinkedIn Ads:

Leveraged to help establish thought leadership and engage industry professionals.

Programmatic Ads:

Used to efficiently reach our niche audiences on key websites.

Sponsored Content:

Placed sponsored content in industry-specific email newsletters to enhance credibility and reach targeted audience segments.

Webinar Promotion:

Promoted webinars through targeted advertising to drive registrations and engagement.

Content Marketing

Our content marketing efforts focused on producing engaging and informative content tailored for SEO purposes. This included:

Research-Based Publications:

Supported the promotion of CareQuest’s research findings through “101” style articles that linked out to all major research on the topic.

Performance Analytics

We continuously monitored and analyzed campaign performance, making data-driven adjustments to maximize ROI. This included:

Analytics Dashboards:

Built custom dashboards to provide real-time insights into campaign performance.

Detailed Reports:

Delivered comprehensive reports detailing key metrics and actionable insights for ongoing optimization.

Impact

Our collaboration with CareQuest Institute for Oral Health led to significant improvements in their online presence and engagement metrics. Our efforts directly addressed their initial challenges and helped them achieve their goals.

Below are some statistics from CareQuest Institute’s 2023 Impact Report that were influenced by Goldiata’s efforts.

$13M in Grants Awarded

12,000+ Professionals Educated:

684 Grant Concepts Received

Below are some of the statistics that Goldiata directly influenced.