8 Tips for Creating A Successful Email Campaign

Color theory is a term used to describe the collection of rules and guidelines regarding the use of color in art and design, as developed since their early days. This involves different use of additive and color systems. Color theory is at the heart of defining the palette of colors that will be used for a company’s brand. Ultimately, the colors chosen need to be visually consistent when used both in print and online. Designers use color theory to address the full range and spectrum of possible colors by assembling them in a way that will evoke a particular emotion in consumers.

Essential Benefits of Color Theory

In marketing purposes, color theory is of great importance, especially when it comes to branding. To showcase a company’s brand values in the best way, designers meticulously evaluate color theory to determine the best color scheme. An excellent example of where color theory has been applied is in the restaurant industry. The promotion of increased appetite is done by using warm colors like orange, yellow or red. With spas and other industries that promote relaxation, you’ll see a lot of purple, blue or green shades.

The Theory Behind White

White is used to represent purity, clean, modern, reserved, sterile, and cold. The number of colors that can be paired with white is limitless. The addition of color accents to a website that is white gives a pop of freshness that is appealing to the eye. 

The Theory Behind Red 

The color red is often associated with action and passion. Some examples where red demands attention are the application of red lipstick, red dresses, and red sports cars. While maintaining its integrity and proper meaning, combinations of black, white, or grey color can pair very well with red. Red color effects are just as unique as its natural appearance.

The Blue Color Theory

The blue color is mostly accompanied with light similar to yellow. This is the reason why blue is said to have the darkness principle with it. The most used color to represent stability, cheerful, serenity, lonely, honest, wholesome and inspirational is the blue color. The blue color is mostly used in nautical websites that range from navy to the sky blue. To stand out from all the competitors, it is important to be original.