The Gold Mine
Web design can be compared to architecture when looking at its relationship with users. The emphasis on user experience when designing your website’s layout should be top of mind. It’s important to recognize that design and development must work synergistically to maximize your website’s experience.
There are many online resources available that will give you the tools to create on your own, or to hire a freelancer. While this is often a much cheaper option, the core elements of your brand can be lost in the process.
Designers use color theory to address the full spectrum of possible colors by assembling them in a way that will evoke a particular emotion in consumers. Understanding it allows marketers to create branding techniques that will better connect companies with consumers.
Most businesses will face a rebrand at some point in time. If you follow these steps, you will not only feel more confident in the direction that your company is headed in, but also your company’s rebrand will be a huge success with your customers.