Understanding Color Theory

The general applications of color principles in design are referred to as color theory. This involves different use of additive and subtractive color systems. Color theory is at the heart of defining the palettes that will be used for a company’s brand. Ultimately, the colors chosen need to be visually consistent when used both in print and online. Designers also use color theory to address the spectrum of possible colors by assembling them in a way that will evoke a particular emotion in consumers. By becoming educated on the psychology behind color theory, marketers can create branding techniques that will better connect companies with consumers.

Essential Benefits of Color Theory

In marketing, color theory is very important, especially when it comes to branding. To showcase a company’s brand values in the best way, designers meticulously evaluate color theory to determine the best color scheme. An excellent example is in the restaurant industry. The promotion of increased appetite is done by using warm colors like orange, yellow or red. With spas and other industries that promote relaxation, you’ll see a lot of purple, blue or green shades.

The Theory Behind White

White is used to represent purity, clean, modern, reserved, sterile, and cold. The number of colors that can be paired with white is limitless. Try to fight the urge to fill every empty white space with a sales pitch or text. The addition of color accents to a website that is primarily white gives a pop of freshness that is appealing to the eye.

The Theory Behind Red

The color red is often associated with action, passion, and intensity. Eyes look at red first. Some examples where red demands attention are the application of red lipstick, red dresses, and red sports cars. While maintaining its integrity and proper meaning, combinations of black, white, or grey can pair very well with red. However, too much red can come off as hostile. Red color effects are just as unique as its natural appearance.

The Theory About Blue

The color blue is mostly accompanied with light, similar to yellow. This is the reason as to why blue is said to have the darkness principle with it. The most used color to represent stability, cheerful, serenity, lonely, honest, wholesome and inspirational is blue. Blue can be used to slow people down and can have a calming effect over the mind. Blue is also used in nautical websites that range from navy to the sky blue. However, avoid blue for promoting food or cooking because of its ability to suppress appetite. To stand out from all the competitors, it is important to be original.

The Theory About Purple

Wisdom, creativity, glamorous, regal, wealth and honorable are characteristics associated with the color purple. The reason why purple is associated with the upper class or royalty is that it was the most frequently used dye when fabric dying was ppular. European kings used purple to represent status. Purple goes well with colors such as black, white, cream and gold.

The Theory Behind Yellow

Yellow, when used correctly, associates with characteristics such as being energetic, cheerful, happy and warm. Yellow is also known to capture attention by stimulating mental activity. The color is bright and can sear your retina. The advantage of this color is that it tends to get people’s attention. Yellow pairs well with colors that are a bit darker so that it can be balance it out.

Theory on The Color Green

The color green is associated with nature, intelligence, being successful, optimism, calmness, and tranquility. When something is green, it is mostly referred to as being spontaneous and fresh. Working in a green environment evokes creativity and symbolizes money. Your eyes are drawn in by the vibrant shades of green. Tones that are darker have an earthy feel to them. Companies use the color green for branding because it is the most restful color for the human eye.

The Value of Colors in Marketing

Colors play a significant role in marketing your business. When you use a proper color scheme with complementary primary and secondary colors, your business can truly reflect your brand’s message. This consistency will draw the attention of your audience and keep them engaged.
Additionally, when coming up with the marketing blueprint for your business, it is essential that you take your time to pick the best color palette. Consider what the color will depict about you, what comparison will be made to your competitors, and what method can make your business more appealing to your target audience.

About Goldiata Creative

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